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Ideas & stories
The Government Wants You to Own a Wind-Up Radio. Here’s the Small Business Version.
The government has asked us all to put together a household emergency kit. Torch, radio, tinned food, bottled water, wet wipes - enough to get through three days if the power goes off or the water stops. But how would your business cope for three days? Or three weeks?
Derrick Lakin-Smith · 3 Nov 2026
A 5* review isn’t a list of features - it’s about how your clients feel
To ease the ego-crush of last week’s 1* review exercise, this week is an opportunity to bask in the glory of writing your dream 5* review.
Joanna Fallon · 2 Nov 2026
The 60-Minute Password Fix (for People Who’ve Been Putting It Off)
Most of us have one good password we use everywhere. That feels safe, but it only takes one of those sites to be breached, which happens far too often. Once that password is out, every account using it is open.
Derrick Lakin-Smith · 25 Oct 2026
How a 1* review can actually help your brand
If you’re struggling to get clear on your values as a brand and business, start by understanding what you’re not.
Joanna Fallon · 25 Oct 2026