What a 1* review tells you about your brand.

By Joanna Fallon · 25 October 2026

If you’re struggling to get clear on your values as a brand and business, start by understanding what you’re not.

You'll need

  • •A 15 minute time
  • •Pen and paper

Set a 15 minute timer and write out what a detailed, one-star review of your service would sound like. What would you be absolutely gutted to hear someone say about their experience of you and your business?

Identifying how you don’t want to be perceived, can be a great starting point in understanding the values that are important to you, and how you want people to feel by working with you.

Feeling brave? We’d love to hear yours!

What to expect

Action: Write your own 1* review