JoannaFallon

What Joanna is building

Failed every Year 5 spelling test because I drew the words, instead of writing them. Thankfully, my ability to meet a brief has since improved (along with the invention of spellcheckers), but I like to think this shows that design has always been my natural communication method. What I love to do is help individuals and businesses feel confident in their visual messaging: 🤩 It's seeing the excitement of having a professional logo which makes an idea that's been in your head for years suddenly feel real. 👀 It's making you feel confident that your graphics and branding are going to catch the eye of exactly the right people because your visuals communicate the same values as your words. 🎨 It's not being embarrassed to send people to your website because it currently features 50 colours, 20 different fonts and a logo made in 2001 with Microsoft Word Art (unless your business is retro computing, in which case you already have branding nailed and I am just the annoying paperclip asking if you need help...) And I'd particularly love to chat if the word "branding" makes you want to vom-up a bit in your mouth, because I'm just the same. Which I appreciate is not the best sales-pitch for a brand designer, but stick with me... The way I approach branding is seeing it as the visual communication of your values. It's about applying design theory and visual culture (the area of passion, that after approximately half a shandy, I will randomly start talking about to absolutely no-one who asked...) that we're all exposed to, to allow people to instantly 'get' you and what your business is about. It's translating what's already there rather than fabricating something false just to target an audience. Authenticity over over-curation. Finally to prove I'm not some random with an obsession for Photoshop and parentheses: I have 15+ years of working in creative fields covering illustration, signwriting, web, brand and graphic design and experience working within the marketing team behind a 7-figure launch. This means I bring a combination of both strategic and creative thinking to make sure your design and messaging are in line, and connect with people in a way that feels tribal, not transactional. (And even if I'm not the right fit to work with - I'm a great person to know for your Pictionary team...) ;)